H&M was established in Sweden in 1947 and is synonymous with affordable as well as up to date quality fashion. They have recently been pairing with high end fashion houses such as Versace and Viktor and Rolf to make high end fashion available to the masses.
They have done it again! This time pairing with Marni to create a spring collection filled with signature prints and patterns. Creative director, Consuelo Castiglioni has created a collection for women and men that captures the essence of Marni and will be available March 8th, 2012 in 260 H&M stores worldwide and online.
I have been a fan of Marni for ages because of the playful way they mix bold prints and patterns. A true inspiration to the way I like to design my interiors. This collection has all the freedom and experimentation for which Marni is known for, with all over prints in in strong colours intended to be worn together in layers that both match and clash. I love this sensibility of not having to match.
For women, the colours are vivid, prints are bold. Sillhouettes are all staples with full pleated skirts, dresses, cropped pants, and jacquard kits. It also includes jewelry, shoes, bags and scarves.
For men, the colours are softened for a relaxed take on menswear staples that is truly Marni. Use of prints is subtle, appearing as a lining or as a contrast details in shirts.
Check out this video featuring Consuelo Castiglioni: