From left, Malwina Gudowska (VitaminDaily Calgary), Jason Krell (Jason Krell PR), and Hathiem El Kaadiki (Fashion Designer, Kaadiki)
I was invited to the exclusive launch of The Smooth Company's Spring/Summer 2010 launch at Holt Renfrew. The event took place last week and was attended by quite a few people including Justin Bobby, star of MTV The Hills.
The clothes had a more casual approach with fabrics such as cottons and linens. Colours were in subdued pallettes of light blues and beiges: a big trend in fashion for the summer. It gave me the impression of hanging by the beach, watching the sunset and then having a bon fire!! Funny how a collection of clothes can have that affect on you, right?
Too bad it is raining and miserable out now.
I chatted with Justin Bobby for a bit and found out that he had just gotten home from Coachella, an outdoor music festival in Palm Springs. We talked a bit about the weather, being in Canada and Golf of all things. I think he is perfectly suited to represent this line as his look is just that: Casual, un fussy, and laid back.